Archive for July, 2012
The Big Digg Lesson: Social Network = Community
Social network was sold to Digg Betaworks for a surprisingly low price of 500,000 dollars, reports the Wall Street Journal. This is a sad side, and funny. The deal – as well as IPO Facebook, and the separation Reddit – symbolizes the end of the first epoch in the history of social networks.
It is easy to forget how ambitious the project was formerly Digg. It was assumed that this site embodies the future of media – and not only social. It was about the fact that control and monitor the Internet to the users. Down with the middlemen! However, as many users quickly discovered Digg, the site fell under the control of new intermediary groups. These people have manipulated the system, Digg, guided by both public and financial considerations, and social network was never able to figure out how to incorporate them into their community, giving them no authority. Read the rest of this entry »
Facebook vs Google? The Battle.
It may be time to throw out the conventional wisdom that says Facebook Inc. and Google Inc. are locked in a struggle for the online advertising market.
For several years now, Facebook boosters have been saying that the social network is well-positioned for a coming shift by advertisers away from search ads toward social-based ones. When the number of Facebook (US:FB) users surpassed the number of Google (US:GOOG) users, many predicted the tipping point had come. Read the rest of this entry »